Therefore, the more descriptive and generic a brand name is, the less likely that you can defend or trademark it. You couldn't name your brand "Surfboard" and sell surfboards because other companies in the surfboard category need to be able to use that term to describe their product. This is because other companies need to be able to use generic terms for their product without infringing on your brand. If it too closely describes the product category, then it is less likely that you can successfully defend it. Pick a brand name that does not describe the product too closely. The more defendable it is, the less likely you will have to change it in the future or pay litigation fees. Whatever you go with, you need to be able to defend your brand name from competitors' legal challenges whether you plan to trademark your brand name or not. For example, your company name could be "Kniep Inc," and your brand name could be, "TreePeaks." Many brand names are similar to the company name except that they drop the official sounding "company," "corporation," or "LLC" from their title.īut you're not obligated to have your brand name and company name sound similar to each other. (subsidiary of PepsiCo), owns Fritos corn chips, Lays potato chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Ruffles chips, and more. One company can also own multiple brands. The name of the company is Mars Wrigley Confectionery division of Mars, Incorporated. Your brand name is the name you choose to show customers-which is not necessarily the same as your company name.įor example, M&Ms is a brand name. Your brand starts with your company's identity. Today, I’m going to show you 8 steps to building a private label brand that can increase the value of your Amazon business more than 10x. Then, your private label becomes a brand. When you make your private label product differentiated, you expand your label’s reach and grow your business. Private label, when done right, also involves your product’s ability to solve a problem that no one else is solving.
Private labeling is so much more than slapping a label on a product and calling it a day.
They are not giving the customer a reason to buy their product over competitors. Those defeatist sellers are just private labeling the wrong way. Just One Dime's Done For You program is continuing to launch insanely profitable products on Amazon for investors. I have launched literally hundreds of successful private label products over the last couple of years alone. They're being defeatist and looking for something or someone to blame. "Private label doesn't work on Amazon anymore," they say. And because of that, some sellers claim that Amazon is saturated. There was a time when shortcuts like this actually worked. They "private labeled” their product in the most literal way possible.
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